Why Work With Me

Working with me is like having an entire digital marketing team at your disposal, just without the hefty costs.

With over ten years of experience in various digital marketing roles, including SEO, web development, conversion rate optimisation, and user experience, I bring a rich skillset from working with FTSE250 companies to small businesses and startups. Unlike hiring multiple specialists or agencies that might outsource work, leading to disjointed and sometimes subpar results, I offer a cohesive, cost-effective solution. My comprehensive approach ensures all aspects of website optimisation are considered together, providing superior outcomes and avoiding the inefficiencies and costs of a fragmented approach.

To succeed in SEO you need to understand how Google’s algorithms works, I believe my experience as a software engineer strengthens my understanding of how these algorithms work as well as how the content is presented in the code that makes your website. I'm not in any way saying you can't be a good SEO unless you can build websites and write algorithms, but it definitely helps.

If this is all completely new to you it might be useful to read this article I wrote on how Google works.

Usually to perform a thorough website optimisation you need to hire someone to do the SEO, someone to do the conversion rate optimisation, someone to review your user experience and finally a developer to implement all of those.

An alternative is to use an agency which has an in-house department that can provide all these services and manage the project for you. This leads to superior results but it comes at a cost which is usually prohibitive for smaller businesses who don't have the money to spend thousands of pounds a month on optimising their website.

It’s no surprise that digital agencies can see around 50 - 60% profit margins (and that’s on top of all the costs of employees, offices, advertising and bonuses…) I’m not trying to discredit agencies, for some companies they are the perfect solution to not having to have an in-house team but often I talk with friends and people I work with who don’t have such a positive experience. Due to increasing costs, lower budgets, less demand and other factors some companies are forced to lower their costs by Outsourcing their work to contractors in countries with cheaper labor or by using automation tools. Neither of these are necessarily bad but often what happens is this disconnection between client and service provider can lead to inferior results.